or summary of your offer.Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes.
Google’s Website Optimizer tool will provide with enough information to be able to quickly analyze and evaluate your progress.MISTAKE #2: FAILING TO BUILD BRAND AWARENESSIt’s important to build brand awareness and develop a relationship with your subscriber base,
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because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers. Every message and broadcast that you send to your subscriber base should directly representBuild High Quality Squeeze pages Quickly! Develop stunning squeeze pages using pre-created template packages. Guaranteed to convert like crazy! www.QuickSqueezePages.comYou should also register your own domain names and set up professional hosting accounts that can house your squeeze pages and websites. It’s important that you establish an online presence and give people clear direction as to how they can reach you or find out more about you.There are many different providers available online that offer both domain names and hosting accounts including http://www.hostgator.comMISTAKE #3 : PROMOTING IRRELEVANT PRODUCTS
It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers. Every email you send to your list should directly work towards strengthening your brands recognition for value. This means that you must be extremely careful with the kinds of products you promote as well as the quality of the products you endorse. Whether you are the developer or not, if you give it your stamp of approval, your subscriber base will hold youaccountable should the product or service fail to deliver. You should therefore always review each product or offer you are planning to promote so that you can not only stand behind it, but can directly answer any questions that your subscribers may have about the offer.You also need to make sure that the products and services you are advertising are relevant to your newsletters overall theme or topic. If your subscriber originally signed up for your newsletter in order to
receive information on “dog training”, they aren’t likely going to be responsive (or impressed) if you begin to send out content relating to “online marketing”. Keep your emails focused and relevant. If you end up venturing into a new niche or are interested in exploring other markets, you should work towards creating individual segmented lists for each niche.Not everyone is born a gifted writer, and if you struggle to write a few lines of text, you might want to consider outsourcing your information product to qualified freelance writers.If you aren’t able to outsource your
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information product, you can still develop a high quality release by either combining reports and articles into a complete ebook, or in using quality private label content that you can modify to feature your own style. Another affordable and easy way to develop your information products without paying the high costs associated with hiring freelancers is by purchasing custom reports and then melding them together to form a complete and comprehensive ebook.You can do the same thing with articles,
by collecting quality articles from private label distributors and compiling them into seamless ebook products.You can place an advertisement for your project on any of the following marketplaces: http://www.Elance.comhttp://www.Scriptlance.comhttp://www.Guru.comHere are a few of my personal favorite private label providers:http://www.PrivateLabelTreasury.comhttp://www.PushButtonReports.comSetting Up Your Sales SystemIn order to begin selling your information product, you need two things: 1) Website with Sales Copy Reflecting The Benefits Of Your Info Product 2) Payment Processor To Accept Payments And Deliver Your Product When writing sales pages, you want to clearly outline the benefits of your product by breaking down the information into bullet-point format, and using highlighted text to emphasis the important areas of your sales page. You can also bold or italic segments of your copy using the following HTML commands: <b> - Bold <I> - Italic <u> - Underline When it comes to writing high converting copy, you need to focus on a compelling headline to initially attract attention from those visiting your site. Consider the most important questionthat your niche market is asking themselves, or focus on the strongest benefit of your product. Your sales page also needs a strong «call to action» which clearly instructs your visitors as to what their next move should be (Click Here To Order!, etc) Writing compelling and effective sales copy takes time, but if you split test your sales pages and continue to improve the weak areas of your site, you will be able to develop a high converting sales page in no time at all. You can create a Google
Optimizer account that will provide you with the tools you need to quickly split test your sales pages at: http://www.Google.com/websiteopti mizer The final thing that you will need is a way for customers to purchase your information product. You also want to take advantage of a system that will automatically deliver your products after purchase, eliminating support issues and manual delivery.
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One of the most affordable, userfriendly payment processors is available at www.e-junkie.com where you can integrate 'Buy It Now'buttons or a checkout system into your website within minutes, just by creating your payment links and pasting in a snippet of code. E-Junkie works with many different payment processors including www.Paypal.com and www.2CheckOut.comYou want your sales system to be fluid and easy for your customers to understand, so that they can purchase your product and receive access within minutes. The less convoluted the process is, the better. If you are interested in collecting leads based on those who purchase your products, consider integrating an opt-in box
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on your products thank you page so that customers can subscribe for updates, while giving you the opportunity to communicate with your customer base in the future.Directory submissions are probably the most popular method of generating back-links in a short amount of time, however there is one thing to keep in mind when using directories to create your backlink campaign. You want the search engines to see a natural pattern of increased
backlinks to your website rather than an instant flood of irrelevant links pointing to your website. This is really important if you want to avoid being penalized by search engines like www.Google.com and risk losingDIRECTORY BACK-LINKSyour current position in the search results. The best approach to take when building back-links with directory submissions is to gradually increase the number of back-links that are featured within each directly. In addition, you also want to choose relevant categories to place your website listing in, using targeted keywords in both your listing title and description.Posting your website to directories can be a time consuming, tedious process, so to save time you could consider using a software program that will submit your website into the major directories while allowing you to customize the description, titles, keywords and anchor text used within your listings. My favorite product on the marketplace right now is Directory Submitter available at http://directorysubmitter.imwishlist.com/While Directory Submitter will not automate the entire process of submitting your website into the directories, it will reduce the amount of time it takes to create individual submissions. This is important because with automated software programs that will mass-submit your website into hundreds, if not thousands of directories, you risk having your website
flagged for review by the search engines who see an influx of links pointing to your website in a short amount of time.With directory submitter, you can choose the number of directories that your website will be submitted to as well as customize additional information regarding your website, giving you full control over the way your site is distributed and submitted.TO BUY SUPER HEROS CLOCTH SOMETHING THEN CLICK HEAR
Directory Submitter also provides you with a detailed listing of directories that you can choose to submit to, and will also help you obtain one-way links by filtering through directories that offer a “no linkback” system.1) Focus on one-way backlinks when submitting to directories. It’s important to have more links coming into your site than going out from your site (internal links should ALWAYS be greater than external links) 2) Make sure that your post is related to the thread you are responding to and that the blog owner will not remove your post, believing it's spam. 3) When submitting your website into online directories ALWAYS choose the category or sub category that is closest to the main directory. For example, if given the choice of submitting my website that focused on “resumes” into the followingdirectories, here is how I would choose the best category for my website: Employment >> Jobs >> Resumes >> Interviews >> I would choose either “Jobs” or “Resumes” so that it receives a higher positioned link within the directory. The closer the category is to the main (top level) directory, the more exposure you will receive. 4) When submitting your website into online directories, I recommend focusing only on 75- 100 directories, rather than masssubmitting your website into hundreds of directories.You want to build a large number of quality back links however you don’t want to end up setting off any red flags from the major search engines who discover that your brand new website is suddenly receiving thousands of generic back links. 5) If you choose to manually submit your websites into online directories, consider purchasing a copy of www.RoboForm.com to speed up the process. (There is a free version that will work on a trial basis). 6) Make sure that you include a relevant description with each submission, including your primary keywords that are focused on your target market. 7) Avoid keyword stuffing when creating your website’s description. Directory Resources: http://info.vilesilencer.com/topNiche Directories: http://web-directories.ws/Niche/You've built a website or created a WordPress blog, and packed it with your best content. You've done solid market research, carefully optimizing your site for SEO with long-tailed keywords. And now you're busy networking that site by:- Submitting articles to directories- Including a clear "call-to-action" at the end of every post- Networking on related forums and social mediaBut there's one other strategy you might want to consider - one that at first may seem premature for a new blog or website.
And that is advertising on Facebook. It's not for everyone, of course - but if you fit a certain profile, it can be the fastest way to turn your site or blog into an authority site and increase it's page rank.You could invest in a pay-per-click (PPC) campaign - if you're going to pay for advertising at all. But anyone who has tried to find a good keyword with competition that isn't overwhelming, then register a dot com domain for it, knows all too well that finding that keywordFacebook Advertising for New Marketers - Should You?
unregistered is akin to winning millions on the lottery.The Hazards of Keyword SelectionAnd if you pick a keyword with heavy competition, no one's going to notice you. Especially if you're just using that long-tail for SEO purposes, rather than purchasing PPC. (And this is especially true for internet marketers - one group fully aware of and savvy to keyword SEO - unlike, for example, the majority of people in, say, knitting forums, where the main interest is knitting; not marketing.)If you do have a clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set amount of time - and have your site spread via the best route of all: The buzz created among your social network friends (all of whom are sitting there, right in your specific niche demographic).Remember, this is an experiment. Set your daily allotment low, and track it. (Facebook does allow you to do that.)Maximizing Your AdMake the most of Facebook ads' graphics ability, and add an appealing photo or image (just look at those Facebook ads down the right-hand side of your profile page, to see examples of visually strong ads).And Facebook's ability to target by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e. "Niagara Falls Orchard Photography") and you've also created a Fan Page on Facebook, you may find you've got it made.One caution, however: Do make sure that you actually do use strong, specific keywords for your niche in your ad headline and body text. Keep the focus narrow to that one single, specific group.
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your target specific - and good luck with your Facebook advertising!Facebook Ads Built on BoredomWhen it comes to Facebook ads, you'll get wildly varying comments and results reported in your favorite business, SEO or marketing forums. Some people are up-front about stating that Facebook ads are the greatest thing since the iPhone; others give it a total thumbs down. That being the case, how do you get at the truth? What makes it work for some, and not for others?First, make sure you have a niche that suits Facebook. While it's true that an experienced marketer can finetune an ad until it does bring decent results, these won't be great, if you've picked a niche with a low Facebook demographic. And if you are closer to starting out in your marketing career than you are to buying a California mansion,
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unique strategy into one that will work well for you.It’s important to keep the lines of communication open with both clients and prospective clients. Don’t bombard them with emails and sales pitches, but offer some valuable information when you do make contact with them.When you offer value for a client’s time and money, you’re ensuring a lasting relationship and future success for you and the client.Selling Your Coaching ServicesMaking money from your online coaching business means that you have to ask prospective clients for the business. You don’t have to use overly-ambitious sales methods, but simply be yourself.The sale begins when you creatively tell clients what you can help them with and ask them if they might be interested in your services. Pay attention to what their needs might be and what the outcome can be if they choose you for their coach.
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You may get some who say, “No,” but those who say “Yes” can get you started in a lucrative online coaching business that can be satisfying and fulfilling for you and the clients.There are many ways that you can close a sale online:• Email Campaigns – The heart of any online marketer’s business, good email campaigns can set your business up for ultimate success. If you’re already successful in an online business, you likely succeeded in part because of a great email campaign.• Advertising – Spend the dollars of your advertising budget wisely by researching what methods other successful online coaches are using to drive traffic and attract clients. Make your ad stand by being clear in your statements and eye-catching in its design.• Social Media – Sites such as Facebook, LinkedIn, Google+ andmore are excellent ways to brand your coaching business and build relationships with clients and future clients.• Webinars and Videos – You can really set yourself up as an expert by showing off your expertise by hosting a webinar or creating a video that introduces your coaching services. Be sure to offer great value in either one.
Time is valuable these days and no onewants to waste time and effort by viewing or participating in something where they don’t learn anything.Investing some real time and effort in your sales methods can reap huge benefits -- and revenue. The bottom line is that when people perceive that they’re getting lots of value for their time and money, they’re likely to sign the contract with that person over any other. Take the time to develop your marketing and selling strategies to reap the most benefits.